Audience Development study to be presented at ENCATC Annual Conference
News, Audience Development, Cultural Tourism, Learning | 15.09.2016

The study on "Audience Development: how to put audiences at the centre of cultural organisations" will be presented by Alessandro Bollo on 7 October.

During the "Transfer Knowledge" session on the last day of ENCATC's Annual Conference "Cultural Management Education in Risk Societies" the study conducted by Fondazione Fitzcarraldo, together with Culture Action Europe, ECCOM and Intercult, as a consortium, developed in the framework of the Creative Europe programme.

The main focus of ENCATC conference this year is: Which knowledge, skills and attitudes are required nowadays to become a cultural manager that is able to respond to changes? Or do we need to look beyond the classical knowledge and competencies?

How can we teach students entrepreneurial skills too, which are more characterised by risk-taking, dealing with uncertainty and unpredictability in a digitalised and globalised environment? And do the recent adaptations of several cultural management programmes to cultural entrepreneurship reflect a broader and deeper paradigm shift?

For more details about the conference, visit the conference website.