Generations at the museum in Switzerland

The project focuses on the museum as a meeting place, encouraging active interaction between unrelated people of different generations. Cultural mediators act as disseminators, receiving support in the form of both networking and specific assistance.

Fotostiftung Schweiz, Winterthur, Switzerland
© Ladina Bischof

Kunstmuseum Olten, Switzerland
© Kathrin Schulthess

Kunstmuseum Bern, Switzerland
© Thomas Kern

GiM offers three platforms: an annual conference; GiM Live, a structured model for hosting a low-threshold mediation event in a museum; and a project workshop, which acts as a thinktank for pioneers wishing to develop other intergenerational projects.

In 2014, GiM Live was tested for the first time in 31 museums. More than 400 guests were invited to form intergenerational pairs and choose an object. Then they had 2 hours to invent a story related to the object, and to tell that story to other intergenerational pairs with an age-difference of at least 15 years. This resulted in 150 stories and eye-to-eye encounters, documented in a publication of the same title.

In 2015, almost 50 museums are again participating and hosting events. In addition, eight more in-depth
project ideas are being developed in the project workshop. Museums that commit themselves to this issue will become players in the field of social development.

GiM is an initiative of the Migros Culture Percentage, which is a voluntary commitment of the Migros business
group to support the fields of culture, society, education, leisure and economy.

Generationen im Museum

The book (in German) can be ordered at (for 28 Euro + shipping)

Along with other projects supporting dialogue between different groups this exemplary museum project can also be found in NEMO's publication "Museums' 4 Values - Values 4 Museums"!