Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience.
In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.
Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources.
To access publications and other documents that regard Audience Development, head to the Reading Corner.
Recent News in Audience Development
Engaged Museums: Access, Technology and New Audiences - Report from 7th ASEMUS General Conference News, Museums as Social Agents, Audience Development, Cultural Creativity
06.06.2017 | From 15-17 March 2017 the 7th ASEMUS General Conference welcomed 70 participants to New Delhi. Which tasks does the social role of museums encompass? How can audience engagement be designed? Where does participation dock on?
#MuseumWeek 2017 - Registration open News, Projects & Calls, Cultural Creativity, Museums in a Digital World, Audience Development, NEMO activities
30.05.2017 | From 19-25 June 2017 #MuseumWeek puts cultural institutions into focus. This year's theme "lifestyle" invites new perspectives on the institutions.
[Call for Applications] European Museum of the Year Award 2018 News, Projects & Calls, Museums as Social Agents, Museum Management, Museums in a Digital World, Audience Development
23.05.2017 | The call for applications is open until 12 June 2017! The Awards recognise excellence in the European museum scene.
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