Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience.
In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.
Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources.
To access publications and other documents that regard Audience Development, head to the Reading Corner.
Recent News in Audience Development
European Seminar "Museums Meet Museums" | 15-16 September 2017 in Bucharest, Romania | Live stream News, NEMO activities, Museums in a Digital World, Audience Development, Learning
14.09.2017 | NEMO and its member the National Network of Romanian Museums are holding the first edition of the European seminar "Museums Meet Museums". Some presentations will be streamed live!
CulturalBase project concludes with new publication News, Intercultural Dialogue, Museums as Social Agents, Audience Development
01.09.2017 | "Roadmap for Cultural Heritage and European Identities through Cltural Memory, Cultural Inclusion and Cultural Creativity" was the publication presented as the final result of the project which seeked to analyse and identify some...
Ask A Curator 2017 takes place on 13 September! News, Museums in a Digital World, Audience Development, Museum Management, Intercultural Dialogue
30.08.2017 | For the fourth time the Ask A Curator Day invites the public and museum curators to exchange and discuss on twitter and instagram.
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