Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience.
In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.
Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources.
To access publications and other documents that regard Audience Development, head to the Reading Corner.
Recent News in Audience Development
Toolkit for Shared Decision Making News, Collection Mobility, Learning, Cultural Creativity, Urban Development, Museums as Social Agents, Museum Management, Audience Development, Sharing, Collaboration
25.01.2018 | Creative People and Places have recognised the need of making art locally accessible and release a helpful toolkit for involving local neighbourhoods in art projects.
Museums + Heritage Awards Deadline 1 February 2018 News, Projects & Calls, Audience Development, Cultural Creativity, Cultural Tourism, Learning
24.01.2018 | For the sixteenth time the Museums + Heritage Awards will be handed out to innovative and groundbreaking projects. The application period for the awards is open until 1 February 2018.
2018 European Museum of the Year Award (EMYA) nominees News, Projects & Calls, Audience Development, Cultural Creativity, Cultural Tourism, Learning
23.01.2018 | NEMO partner European Museum Forum will announce the winners of the EMYA 2018 during the Annual Assembly of the European Museum Forum, taking place from 9 to 12 May 2018 in Warsaw, Poland.
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