Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

12 Best Practices of Cultural Heritage Innovating Audience Development News, Urban Development, Cultural Tourism, Museums as Social Agents, Museum Management, Audience Development

19.04.2018 | In the course of the European Year of Cultural Heritage Economía Creativa has launched the research report "Cultural Heritage Innovative Audience Development".
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Social Media Toolkit for Cultural Managers is Released News, Museum Management, Audience Development

26.03.2018 | ENCATC has published a helpful toolkit on social media for cultural managers.
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UK report on Culture and Digital Technology News, Museums in a Digital World, Museum Management, Audience Development, Intercultural Dialogue

23.03.2018 | The Department for Digital, Culture, Media & Sport has released the report "Culture is Digital". Although the report is focusing on the United Kingdom it offers an interesting mapping of culture and digital technology for all...
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