Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

13 PhD Positions in the EU Horizon 2020 Marie-Skłodowska-Curie Project: MSCA-ETN-POEM News, Projects & Calls, Museums as Social Agents, Audience Development, Intercultural Dialogue, Sharing

03.01.2018 | 13 PhD fellowships with international focus open at the European Training Network "Participatory Memory Practices. Concepts, strategies, and media infrastructures for envisioning socially inclusive potential futures of European...
Read more


International Museum Day 2018 launched News, Projects & Calls, Museums as Social Agents, Audience Development, Museums in a Digital World

21.12.2017 | The worldwide community of museums will celebrate International Museum Day on and around 18 May 2018. The chosen theme for 2018 is "Hyperconnected museums: New approaches, new publics".
Read more


New NEMO Publication: Museums and Creative Industries in Progress News, NEMO activities, Cultural Creativity, Audience Development, Sharing, Collaboration

19.12.2017 | As a result of research conducted by NEMO's Working Group Museums and Creative Industries, a report on the current situation of collaborations between creative industries and museums was published, along with a condensed version...
Read more


Displaying results 7 to 9 out of 120