Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience.
In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.
Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources.
To access publications and other documents that regard Audience Development, head to the Reading Corner.
Recent News in Audience Development
[Call for Applications] European Museum of the Year Award 2018 News, Projects & Calls, Museums as Social Agents, Museum Management, Museums in a Digital World, Audience Development
23.05.2017 | The call for applications is open until 12 June 2017! The Awards recognise excellence in the European museum scene.
Contribute to the Public Consultation on key competences review for Lifelong Learning! News, Learning, EU Culture Policy, NEMO activities, Museums as Social Agents, Intercultural Dialogue, Audience Development
16.05.2017 | Contribute to the European Commission's consultation and emphasise the contribution of museums to lifelong learning! NEMO has reviewed the 2006 Recommendation on Key Competences for Lifelong Learning as well and emphasised the...
The Best in Heritage and IMAGINES from 28-30 September 2017 in Dubrovnik, Croatia News, Museums in a Digital World, Cultural Creativity, Museum Management, Audience Development, Museums as Social Agents
16.05.2017 | The international three-day event presents best practices in technology, conservation, museum management and more from the cultural heritage sector.
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