Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

[Call for Applications] Childrens in Museums Award 2018 News, Projects & Calls, Museums as Social Agents, Audience Development, Learning, Sharing

11.07.2017 | The Children in Museums Award starts into its 7th year. The prize that recognises excellence and innovation in exhibits designed for children within the museum sector is open for applications until 1 March 2018.
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Shortlist for Children in Museums Award 2017 announced News, Learning, Museums in a Digital World, Museums as Social Agents, Audience Development

03.07.2017 | The Children in Museums Award recognises museums for their children exhibitions programmes. The final winner will be announced at the Hands On! conference from 11-14 October 2017 in the Czech Republic.
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Engaged Museums: Access, Technology and New Audiences - Report from 7th ASEMUS General Conference News, Museums as Social Agents, Audience Development, Cultural Creativity, Sharing, Collaboration

06.06.2017 | From 15-17 March 2017 the 7th ASEMUS General Conference welcomed 70 participants to New Delhi. Which tasks does the social role of museums encompass? How can audience engagement be designed? Where does participation dock on?
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