Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

From Museum Education to Audience Engagement - Publication by the Finnish Association for Museum Education Peedali News, Audience Development, Museums as Social Agents, Learning, Cultural Creativity

10.01.2017 | The publication presents relevant themes discussed during the international seminar of the same name held in Helsinki, Finland in May 2015.
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Museums and Heritage Awards 2017: International Award - Open for Entry News, Projects & Calls, Cultural Creativity, Museums in a Digital World, Museum Management, Audience Development

03.01.2017 | The International Award is one of the eleven Museums and Heritage Awards, which honour best practice within the museum world, galleries and cultural and heritage visitor attractions. The International Award is open for cultural...
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DASA Award and Luigi Micheletti 2017: Call for Applications News, Projects & Calls, Museums as Social Agents, Audience Development, Museum Management

09.11.2016 | The Awards are awarded by the European Museum Academy. The DASA Award recognises museums for their communication and exhibition work. The Luigi Micheletti Award honors museums on 20th century history.
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