Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience.
In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.
Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources.
To access publications and other documents that regard Audience Development, head to the Reading Corner.
Recent News in Audience Development
What a Visit to a Museum can Mean for Children News, Learning, Museums as Social Agents, Museum Management, Audience Development
02.02.2018 | Liesbet Ruben shares her experiences working at the Children Museum Tropenmuseum Junior in Amsterdam, the Netherlands.
Barriers Hindering Access to Culture News, Learning, Museums as Social Agents, Audience Development, Sharing
29.01.2018 | Culture should be available for all EU citizens but several barriers hinder people to fully access cultural participation.
Toolkit for Shared Decision Making News, Collection Mobility, Learning, Cultural Creativity, Urban Development, Museums as Social Agents, Museum Management, Audience Development, Sharing, Collaboration
25.01.2018 | Creative People and Places have recognised the need of making art locally accessible and release a helpful toolkit for involving local neighbourhoods in art projects.
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