Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

European Museum of the Year Award 2017 - Winner announced News, Museums as Social Agents, Audience Development, Urban Development, Learning, NEMO activities

09.05.2017 | On 6 May 2017 the EMYA and the Council of Europe Museum Prize were presented for the 40th time. The MEG – Museum of Ethnography, Geneva, Switzerland received the EMYA trophy, The Egg by Henry Moore.
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Final report and guides on Audience Development published! News, EU Culture Policy, Audience Development, Museum Management

25.04.2017 | The study "Audience Development. How to place audiences at the centre of cultural organisations" results in two guides on tools and rules for and of Audience Development and a final report that were now published!
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Culture Action Europe reflects on "Towards an EU strategy for international cultural relations" News, EU Culture Policy, Intercultural Dialogue, Museums as Social Agents, Cultural Creativity, Audience Development

11.04.2017 | Adding to the conversation, Culture Action Europe (CAE) recently shared its reflections on the joint communication ‘Towards a joint strategy…’ and the opinions being developed by the EESC and CoR.
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