Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

#MuseumWeek 2017 - Registration open News, Projects & Calls, Cultural Creativity, Museums in a Digital World, Audience Development, NEMO activities, Sharing

30.05.2017 | From 19-25 June 2017 #MuseumWeek puts cultural institutions into focus. This year's theme "lifestyle" invites new perspectives on the institutions.
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[Call for Applications] European Museum of the Year Award 2018 News, Projects & Calls, Museums as Social Agents, Museum Management, Museums in a Digital World, Audience Development, Sharing

23.05.2017 | The call for applications is open until 12 June 2017! The Awards recognise excellence in the European museum scene.
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Contribute to the Public Consultation on key competences review for Lifelong Learning! News, Learning, EU Culture Policy, NEMO activities, Museums as Social Agents, Intercultural Dialogue, Audience Development, Advocacy, Sharing

16.05.2017 | Contribute to the European Commission's consultation and emphasise the contribution of museums to lifelong learning! NEMO has reviewed the 2006 Recommendation on Key Competences for Lifelong Learning as well and emphasised the...
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