Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience.
In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.
Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources.
To access publications and other documents that regard Audience Development, head to the Reading Corner.
Recent News in Audience Development
New NEMO Publication: Museums and Creative Industries in Progress News, NEMO activities, Cultural Creativity, Audience Development, Sharing, Collaboration
19.12.2017 | As a result of research conducted by NEMO's Working Group Museums and Creative Industries, a report on the current situation of collaborations between creative industries and museums was published, along with a condensed version...
Register for FREE NEMO Webinar on 29 January 2018, 15.00h CEST News, NEMO activities, Sharing, Learning, Museums as Social Agents, Audience Development
19.12.2017 | NEMO's next free webinar asks the question: Can museums draw inspiration from European good practice examples to make museums appealing to the audience of the future: children and young people? The webinar will introduce research...
Funding opportunities for the cultural sector - Horizon 2020 News, European funding for museums, EU Culture Policy, Audience Development, Museums in a Digital World, Museums as Social Agents, Sharing
29.11.2017 | Several funding opportunities for the cultural and creative sector were published as part of the Horizon 2020 programme.
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