Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

Call for proposals: EACEA 45/2016 Support to European cooperation projects 2017 News, Projects & Calls, European funding for museums, EU Culture Policy, Intercultural Dialogue, Museums in a Digital World, Audience Development, Museum Management

04.10.2016 | As part of the Creative Europe Culture Sup-programme scheme, the call is aimed at cooperation projects that work on transnational mobility, audience development or capacity building in the sectors digitisation, new business...
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Guidelines for cities on the role of culture in the integration of refugees, migrants and asylum seekers News, Intercultural Dialogue, Museums as Social Agents, Museum Management, Audience Development

29.09.2016 | The guidelines, prepared by EUROCITIES, highlight the possibilities offered by local cultural policies for the integration of newcomers and all residents of a migrant background, irrespective of their formal status.
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Call for Proposals: Showcasing cultural treasures on Europeana News, EU Culture Policy, Projects & Calls, Museums in a Digital World, Cultural Creativity, Audience Development

22.09.2016 | The European Commission published the call on 20 September to support the development and curation of thematic collections of outstanding artefacts, showcasing cultural movements of European significance, on Europeana.
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