Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

Audience Development study to be presented at ENCATC Annual Conference News, Audience Development, Cultural Tourism, Learning

15.09.2016 | The study on "Audience Development: how to put audiences at the centre of cultural organisations" will be presented by Alessandro Bollo on 7 October.
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European Commission presents proposal for European Year of Cultural Heritage 2018! News, EU Culture Policy, NEMO activities, European funding for museums, Museum Management, Intercultural Dialogue, Audience Development

31.08.2016 | As part of the European Heritage Alliance 3.3, NEMO was actively involved in the process towards the presented proposal, which sets the framework for the European Year of Cultural Heritage (EYCH).
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European Museum Academy Awards: Deadline extended! News, Projects & Calls, Learning, Audience Development, Museum Management, EU Culture Policy

29.08.2016 | Applicants for the Luigi Micheletti Award and DASA Award can now apply until 1 December 2016.
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