Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience.
In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.
Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources.
To access publications and other documents that regard Audience Development, head to the Reading Corner.
Recent News in Audience Development
DASA Award and Luigi Micheletti 2017: Call for Applications News, Projects & Calls, Museums as Social Agents, Audience Development, Museum Management
09.11.2016 | The Awards are awarded by the European Museum Academy. The DASA Award recognises museums for their communication and exhibition work. The Luigi Micheletti Award honors museums on 20th century history.
Registration open: NEMO Webinar 30 November 2016 News, NEMO activities, Museums as Social Agents, Intercultural Dialogue, Audience Development
01.11.2016 | With "Museums as intercultural spaces: exploring new paradigms" the next NEMO Webinar takes on the topic of museums and their role in the promotion of intercultural dialogue.
Call for proposals: EACEA 45/2016 Support to European cooperation projects 2017 News, Projects & Calls, European funding for museums, EU Culture Policy, Intercultural Dialogue, Museums in a Digital World, Audience Development, Museum Management
04.10.2016 | As part of the Creative Europe Culture Sup-programme scheme, the call is aimed at cooperation projects that work on transnational mobility, audience development or capacity building in the sectors digitisation, new business...
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