Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

Study from Spain shows long-term effects of science museums News, Audience Development, Museums as Social Agents, Cultural Tourism, Urban Development, Learning

01.08.2016 | A study conducted in six Spanish cities with nine scientific cultural initiatives found that they have positive long-term effects for the visitors and the cities hosting them.
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Rising visitor numbers at Italian museums News, Cultural Tourism, Museums as Social Agents, Audience Development

29.07.2016 | The number of museum visits in the first four months of 2016 increased by 1 million compared to the same period of the previous year.
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NEMO at Communicating the Museum 2016 News, NEMO activities, Museums in a Digital World, Intercultural Dialogue, Audience Development, Museum Management

15.07.2016 | From 12-15 July Communicating the Museum took place in Berlin, Germany. As one of the partners, NEMO attended the presentations and met with the Netherlands Museums Association.
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