Working Groups and Workshops

on Saturday, 12 November

LEM - The Learning Museum
9:30-9:40         Greetings and Introduction by Margherita Sani

Presentation by Veronica Sekules, Writer, Curator, Educator and Chair of the Children in Museums Award Jury
The Children in Museums Award: an observatory for new trends in museum education
As chair of judges for the Children in Museums Award Veronica Sekules is currently in a position to represent a group of people who gain a very good overview of current trends in museums for children. Using the knowledge gained from the award entries over 3 years, she presented a summary of some current trends.

10:30-10:45Presentation of LEM Working Group activities 2016 and Workplan 2017
10:45-12:15 Introduction to ZKM and "Aktionsführung", ensuing "Aktionsführung" - "Action guided tour" in one of the ZKM exhibitions


Museums and Creative Industries
9:30-10:30Museums and Creative Industries: What has been done?
  • Progress report by Ineta Zelca Simansone, Director, Think Tank Creative Museum and WG coordinator
  • National reports:
    • Romania, Dragos Neamu
    • Iceland, Elisabet Petursdottir
    • Poland, Krzysztof Haczewski

Presentation by Chris Bailey, Director, Northern Ireland Museums Council
Special Places and Special Things – Exploring the relationship between Museums and the Creative Industries in Northern Ireland
Museums have so much to gain from working more extensively with the creative industries – opening up their collections, their building and their knowledge, reaching new audiences, generating income, raising their profile. And the creative industries benefit also, as museums hold rich creative resources, offer unique and inspiring venues for performance, exhibitions and film location, and provide access to new markets. The presentation highlighted some partnerships between museums and creative industries in Northern Ireland, and the reasons why the Northern Ireland Museums Council developed a 'toolkit' as a means of further unlocking museums' creative potential and encouraging the creative industries to appreciate heritage as a rich reserve to be drawn upon. Co-operation and communication between both sectors is the key to greater cultural wealth.

11:00-12:00Round table: What's next?

© Badisches Landesmuseum, Foto: Goldschmidt

IPR - Intellectual Property Rights
9:30-10:05Welcome and Introduction to museums and copyrights, EU and museum policy

Presentation by Andrea Wallace, PhD Candidate and Postgraduate Researcher with CREATe, the University of Glasgow
Display At Your Own Risk: Navigating risk, rights and reproductions in an openGLAM world
This seminar presents Display At Your Own Risk, a research-led exhibition experiment concerned with the public reuse of digital surrogates of public domain works of art produced by cultural heritage institutions of international repute. This unique research initiative provides the springboard for an authoritative, expert and engaging examination of how copyright and contract norms shape and impact user engagement with digital cultural heritage.

11:05-11:35A possible solution: The layered licensing matrix from the Flemish Art Collection
11:35-12:00Information on the legislative work within the European institutions

© Badisches Landesmuseum, Foto: Goldschmidt

9:30-12:00Working with Refugees in museums: Guidelines and good projects                                   
facilitated by Dietmar Osses, LWL Landesmuseum, Germany


Parallel running workshops were offered:

Museum Cooperation with colleagues from Europe: How to apply for EU Culture fundingWhat makes a good European cooperation project? What are the main objectives of EU funding for culture in general and of the Creative Europe Culture Programme in particular? How to implement the funding criteria? How to present your project briefly, but convincingly, focussing on the Programme's criteria? Necessary questions on the way to writing a successful application.Sabine Bornemann, Creative Europe Desk, Germany

National Museum Week: an award winning initiative
In 2016 the second National Museum Week (NMW) was held, organised by the Netherlands Museums Association. Main goal of this week is to increase public appreciation for museum collections. During this workshop the participants discussed the objectives of such a week, how the NMA was able to improve NMW 2016 based on the lessons learned during the first NMW in 2015, how communications with museums, partners and public were arranged and how resources were organised. And of course why the NMW 2015 won an international award, even though it was the first time it was organised.
Iris Noteboom, Netherlands Museums Association

Quality for museums: Setting up a quality criteria framework for museums
"The Code of Ethics" from the International Council of Museums (ICOM) is an internationally accepted reference. It includes the optimally required principles for behavior and performance, which experts can use to orient themselves and stipulate clearly what the public can expect from museum-related fields and institutions. It not only defines what a museum is; it also defines what constitutes a good museum. In order to facilitate the first step in evaluating a museum's institutional quality, The Swiss Museums Association (Swiss MA) has made the Code of Ethics verifiable with a checklist suitable for all museums. Would this model be transferable to other countries? This was discussed in this workshop.
Edmund Miedler, Swiss Museums Association

Museomix: How to set up museomix in your museum
MuseoMix is a three-day event that takes place worldwide in November. MuseoMix is a participatory moment in which teams of creative professionals invade day and night a museum to remix it by designing new ways for audiences to interact with its collection. The vision of Museomix is to create an open museum with a place for everyone, a living-lab museum that evolves with its users and a networked museum in touch with its communities. Is your museum ready for it?
Davide Baruzzi, BAM! Strategie Culturali, Italy

Digital innovation: A way to involve private investors
There has never been a lot of money available in Europe for seed capital for start ups. Additionally, public institutions are looking for best ways to involve digital innovation in cultural heritage: Digital applications are offering scalability and potential returns to investors and Culture and Heritage are offering unique values to investors in terms of local, social and innovative impact. Digital applications popping up from many heritage institutions should look at investment to bring speed to development, use marketing reach and attract key financing. Who are these investors? What could be attractive to them? How to reach them? What are their investment criteria? What are the challenges and opportunities offered to museums?
Thierry Baujard, founder, Media Deals

A guide to crowdfunding for museums
With more than 600 European platforms and an increasing number of funds raised, crowdfunding has today become a popular method of fundraising. But how attractive is crowdfunding for cultural organisations and museums? What type of finance can be raised through it and where does crowdfunding fit in the financial mix of museum’s activities? The workshop focused on tips on how to choose the right platform, the do's and don'ts when setting up a crowdfunding campaign and on making museum projects attractive for crowdfunding. Examples from the museum world, also brought forward by the participants, were discussed.
Kleitia Zeqo
and Isabelle De Voldere, IDEA consult