Report on the public’s museum habits in Denmark

7 out of 10 citizens have visited a museum at least once within the past 12 months, and thus museums rank at the top among the preferred cultural experiences in Denmark.

The Association of Danish Museums covers the results of the recent report Borgernes kulturforbrug, which shows that the citizens of Denmark prefer museums when having to choose between theatre, performing arts, concerts and museum visits

Among other things, the respondents were asked to decide on their motivations and perceived barriers to experiencing live culture:

  • Knowledge (17%), joy (14%) and entertainment (11%) are the biggest motivations for experiencing live culture including museum visits.
  • Interest (33%), finances and price (27%), lack of time (11%) and geographical distance (10%) constitute the biggest barriers to experiencing live culture including museum visits.

Another report, Unge i fokus, finds that 15-29-year-olds are particularly happy to visit museums that make use of interactive elements such as light, sound or touch. Financial benefits for young people are also highlighted as an initiative that can make museum visits more accessible and relevant for the group. However, several state that they find it difficult to find out what museum offers there are. This is especially true among those who do not live in one of the larger cities.

The reports also indicate that :

  • Museum visits are largely associated with foreign countries among the 15-29-year-olds. This is especially true on trips to big cities, where museum visits provide the opportunity to learn about the country's history and culture.
  • Museums are the type of culture where most people have experiences with children. 3 out of 10 respondents answer that they take their children with them when they visit a museum.
  • There are relatively few (1 in 10) who go alone for cultural experiences - but if they do, it is usually museum visits as well as classical concerts and opera.