Call for Papers extended! ICOM MPR conference "Museums and the City: Marketing and Beyond"
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The ICOM Committee for Marketing and Public Relations (ICOM MPR) will hold its annual conference from 1-5 October 2017 in Amsterdam, The Netherlands. The call for papers was extended until 5 May 2017.

As marketing for museums shifts from creating ads and writing press releases to more complex tasks, the conference looks at building strong relationships and partnerships with the community to create a strong and relevant museum brand.

The committee has opened a call for papers until 5 May 2017 for keynotes, case study presentations (15-20 minutes) and a flash session with a few more brief ideas on the topic.

Successful proposals will closely follow the conference theme and sub-themes, and will speak specifically to museum marketers and PR professionals.

The conference sub-themes:

  • Museums and the Community
  • Museums and Digital Transformation
  • Museums and the Media
  • Museums and their Cause(s)

For further information, see here.