As marketing for museums shifts from creating ads and writing press releases to more complex tasks, the conference looks at building strong relationships and partnerships with the community to create a strong and relevant museum brand.
The committee has opened a call for papers until 5 May 2017 for keynotes, case study presentations (15-20 minutes) and a flash session with a few more brief ideas on the topic.
Successful proposals will closely follow the conference theme and sub-themes, and will speak specifically to museum marketers and PR professionals.
The conference sub-themes:
- Museums and the Community
- Museums and Digital Transformation
- Museums and the Media
- Museums and their Cause(s)
For further information, see here.