Thomas Bloch Ravn, director of the Den Gamle By, accepted the award that recognised the museum for its role as "a pioneering institution in the museological handing of the pressing social questions of our time."
The museum was founded in 1914 and has worked on a large-scale plan to update the museum to include the 20th century. With the goal to explain and express how industrialisation and technology have influenced and changed life in the 20th century shops, homes and private enterprises were researched, acquired and transferred to the museum site from all over Denmark. It was also felt essential that museums today have to address the challenges of modern society. The House of Memory, a three-room flat exclusively for people with dementia, is furnished in the style of the 1950s. It was set up in close cooperation with carers for the elderly and university researchers into psychology and has proved a great success in encouraging people to open up and communicate. Another initiative was documenting the life and living conditions of a homeless man, who lived in the museum for three months in 2012.
The DASA Award went to MICROPIA in Amsterdam, The Netherlands, recognising the innovative presentation and facilitation of the world of microbes. Micropia already received the Kenneth Hudson Award in April.
NEMO partner the European Museum Academy honors museums with the award since 2010.