The added value that creative industries pose for museums especially from an economic standpoint is growing in the process of cooperation. This was one of the main results found by the think tank Creative Museum in the framework of NEMO's Working Group Museums and Creative Industries in their mapping of cooperation between museums and creative industries in Latvia. The resulting publication of the creative toolkit for the mapping of cooperation and presentation of the pilot examinations' first outcomes has now been published.
The toolkit "Museums and Creative Industries: Mapping Cooperation" sketches the basic reasoning behind cooperations of museums and creative industries from both sides. Furthermore specific examples from Latvian museums point out the benefits of these connections. In the second part of the publication the theoretical approach towards the mapping of cooperations is explained, including guidelines for interviews with representatives of museums and the museums themselves, helping to visualize the museum's networks.
The publication is a base for raising the profile of museums cooperating with creative industries. The presented examples show the potentials of these synergies, which are closely connected to the objectives of Creative Europe within the vision of the EU 2020 Strategy.