Opportunities and challenges in co-creation. One of the biggest challenges for museums and archives in stimulating participation with different target groups is to establish long-term and sustainable relationships that are based on mutual trust and confidence.
Co-creation is based on established trust and the premise that everyone can contribute to the content, the activity or the process. When co-creation succeeds, it increases the feeling of participation and stimulates learning. The potential in heritage for promoting co-creation and participation is prioritized both at a European as well as a Nordic level.