The present project is a continuation of the ARTNOUVEAU project, successfully implemented in the 1stCfP of the DTP. The partnership, enlarged in this project, achieved notable results in creating transnational professional cooperation in the field of Art Nouveau (AN). It also identified challenges faced by the communities sharing AN cultural heritage.
AN certainly is part of the history and everyday life of the cities in the Danube region (DR), and hopefully, it will be integral part of its future. As AN movement contributed to shaping cultural identity of the region, it can be used as a cohesive force for bringing many communities together. As visions of the AN movement dictated many aspects of urban life, they can be used to develop new policies for the cities of today and tomorrow. As AN monuments abound with breathtaking splendor, beauty and display of craftmanship, they can be used to make the region recognizable and more attractive to tourists.
ARTNOUVEAU2 embarks on responsibly and sustainably using the AN cultural heritage as a vehicle for strengthening regional cultural identity and for stimulating economic growth in the DR. To succeed in this, the partnership will increase the level of knowledge related to AN in the general public through educational activities, prompting the public to respect, appreciate, protect and take better care of the AN heritage. Also, it will develop professional community specialized in AN from the DR and strengthen the institutional framework which will better protect, manage and promote the AN. This, in turn will ensure growing appreciation of the local public for the AN heritage and increase its attractiveness to the tourists.
Furthermore, it will professionalize tourist promotion of AN through involvement of tourism industry, contributing thus to the diversification and improvement of tourist offer and services of the region, which can result in economic growth, generate income and stimulate job creation.
