The founders of the Look at Art. Get Paid programme, initiated at the RISD Museum, USA, decided to start the project after realising that most museum and art critics are white and affluent, which creates an unfair divide between the public and the museum management. With the project, the founders are hoping that museums will make the issues raised more of a priority than they usually are, although most institutions are aware of the issues. Maia Chao and Josephine Devanbu also hope that inclusion and representation will be a permanent part of the museums’ core mission rather than a trendy add-on.
Several of the people that took part in the project felt that the museum isn’t a welcoming place and that they would like to see a better representation of “people of colour in their collection, improve language accessibility, advertise in their neighborhoods, and make the experience less intimidating.”