Learn how to use visitor research to design exhibitions in a NEMO Webinar

© Musees royaux des Beaux-Arts de Belgique Bruxelles, Image: Odile Keromnes A man is looking down on an art piece that isn't visible in the photo. He is standing in a big bright gallery space with columns and vaults. There is a huge painting on one of the walls and people in the background.

© Musees royaux des Beaux-Arts de Belgique Bruxelles, Image: Odile Keromnes

On 4 June 2020 at 11:00 CEST, Małgorzata Zając, Deputy Marketing Manager at the POLIN Museum of the History of Polish Jews will facilitate the webinar “Developing an exhibition in liaison with visitors - The 360⁰ approach”. Register to learn how to make exhibitions more understandable and attractive to visitors without sacrificing curatorial ideas.

Małgorzata Zając will explain how to apply a 360⁰ approach in creating exhibitions and how visitor research can help design the steps of exhibition development, from the underlying concept, through language formulation, communication strategy to visitor experience.

 Małgorzata Zając

Małgorzata Zając is responsible for co-ordinating research into current and potential audiences and operationalizing its findings in the POLIN Museum’s activities. She has also actively promoted state-of-the-art marketing data acquisition and application ideas to cultural institutions. Earlier, Małgorzata spent 11 years marketing research services and developing syndicated projects for the international research group Ipsos in Poland.

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