What are museums doing?
58% of museums are holding the same online activities as usual but 37% have increased activities and 23% have even started new online activities. Increased online services is most prominently seen in the use of social media to communicate with their audience. Museums have also increased the features of their collections online, have added new digital objects to the online repository and developed new online exhibitions and tours.
NEMO survey on museums and COVID-19: Museums adapt to go online
Not surprisingly, museums who reallocated staff tasks are most active in the start of new online services, most prominently virtual tours and online exhibitions.
Museums wanting to expand online services are considering live content, podcasts, virtual tours, quizzes and podcasts.
It is important to note that a third of museums in the survey already provide a rich diversity in online services including podcasts, YouTube programs, special newsletters and quizzes.
24% of museums reported an increased in web traffic, and this was largely significant, most prominently in Austria, Romania, and Spain.
Considering that over 82% of Europeans are online (75% in social media), yet only 42% of Europeans visited museums at least once last year, the current situation brings museums the great opportunity of making new friends.
- Read the initial survey results and recommendations.
- NEMO is accepting answers to the survey until 30 April. The new answers will be compared with the initial result.
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