76% of European Union citizens expect the pandemic to have long-term effects on their travel behaviour and 38% are likely to opt for domestic holiday. Furthermore, 24% of the respondents think that the pandemic will have an impact on their choice of destination country. Considering the data presented in the survey, museums dependent on international tourism should consider how they engage with and attract the local community as well as how to cater to domestic tourists.
Additionally, the survey also indicates that Europeans are concerned about sustainability when traveling. 82% of respondents said that they wish to change some of their habits while travelling so their overall travel process can be more sustainable. In contrast, 15 per cent claimed that they are not ready to do so.
The Flash Eurobarometer Attitudes of Europeans towards tourism study was carried out by Ipsos European Public Affairs on behalf of the European Commission.