Economic Value

Museums are often at the heart of successful urban regeneration schemes. They allow a region to assert its identity and to develop its tourism potential. As places for interpretation of local, national and international heritage, they are a key factor in cultural tourism, one of the most rapidly growing economic sectors in the EU. Museums are an important source of direct and and indirect job creation, they inspire new innovative concepts and are a motor for the creative industries.


Urban and Regional Planning
NEMO believes that museums can offer significant opportunities for economic growth. Museums are often at the heart of successful urban regeneration initiatives. They can help regenerate the local economy. They can help regions to gain their own identity, bring back investment and consumers and enhance the quality of life.
Cultural Tourism
Museums attract tourists from around the world. Cultural tourism makes one of the most important contributions to local economies, and is a growing industry in Europe.
Creativity and Innovation
NEMO believes that creativity and innovation are fundamental dimensions of human activity and essential to economic prosperity. Museums act as a focus for reflection on the present and as a source of inspiration for creative and innovative concepts.


To ensure that museums are recognised and supported as key assets to urban and regional planning and enhancing quality of life.
To ensure that museums are recognised and supported as key players in a flourishing tourism industry. To give visibility to the contribution museums make to the creative industry.


Museums are not always recognized as an important factor in urban and regional planning. EU Structural Funds are inadequately tailored to tap into the potential that museums have in urban and regional planning. The EU does not sufficiently acknowledge and support the contribution of museums to cultural tourism as an important aspect of economic growth in Europe. The role of museums as both an incubator and source of creativity and innovation is not well recognised.


  • to show policy makers the many ways in which museums can influence urban and regional planning.
  • to strengthen the position of museums in EU policies which aim at developing the tourism industry.
  • to emphasise to the policy makers the significant role museums play in the process of cultural diversity and the free exchange of knowledge, thus inspiring creativity and innovation.