Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

Call for Applicants – NEMO International Training Course on Museums and Emotions    News | Audience Development | Projects & Calls | NEMO activities

 |  NEMO has launched a call for applicants for its upcoming International Training Course, which is organised within the course of the Connected Audience Conference - The Role of Emotions in Museum and Cultural Experiences. NEMO is a...
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French Publication on how to Involve the Public in Cultural Heritage Work    News | Museum Management | Audience Development | Collaboration | NEMO activities

 |  From 22-23 May 2018, NEMO organised the conference "Cherishing our Cultural Heritage - How to make the most of the public’s passion for their cultural heritage" together with ICOM France and ICOMOS France. A publication with...
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The Museum through the Perspective of the Blind and Visually Impaired    News | Museums as Social Agents | Museum Management | Audience Development | Learning

 |  An article from the American Alliance of Museums offer suggestions of how the museum experiences can be made more accessible for people who are blind or visually impaired.
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