Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

Ways to Promote Museums and Cultural Heritage are Highlighted in new Material from Erasmus+    News | Museum Management | Audience Development | Learning | Cultural Creativity

 |  On the occasion of the European Year of Cultural Heritage 2018, the European Commission has developed material that valorise the legacy of the EYCH 2018 and highlight its importance.
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NEMO will be part of Organising a Conference on the Role of Emotions in Museums and Cultural Experiences in Berlin    Museum Management | Audience Development | Collaboration | Learning | NEMO activities

 |  From 4-6 April 2019, the conference "Connected Audience: The Role of Emotions in Museum and Cultural Experiences" takes place in Berlin, Germany. NEMO is one of the cooperation partners and will organise the conference together...
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The Winner of the 2018 Children in Museums Award was Announced at NEMO's Conference    News | Museum Management | Audience Development | Collaboration | Projects & Calls | NEMO activities

 |  On 17 November at NEMO's 26th Annual Conference, the 2018 winner of the Children in Museums Award was announced. The Keppel Centre for Art Education at the National Gallery Singapore received the award and a check of 5000 Euro at...
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