Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

Learn how to Engage Visitors in Natural History Museums in a new NEMO Publication    News | Audience Development | NEMO activities

 |  The NEMO Working Group LEM - The Learning Museum has researched visitor engagement in natural history museums. The results can be found in the group report "Engaging Visitors in Natural History Museums: A NEMO - The Learning...
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NEMO Members Celebrate Museums in May    News | Museum Management | Audience Development | News from Our Members | Cultural Creativity | Sharing

 |  This weekend both ICOM’s initiative International Museum Day and the European Night of Museums take place. NEMO asked its members what they or their members are planning. ´
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Recommendations for Creating Participatory Museum Projects    News | Museum Management | Audience Development | Cultural Creativity | Sharing

 |  A recent research looks at the benefits, opportunities and challenges of public participation in research museums. The report, which was published in Ecsite’s magazine Spokes , also offers a hands on suggestions of how to plan and...
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