Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

Recommendations for Creating Participatory Museum Projects    News | Museum Management | Audience Development | Cultural Creativity | Sharing

 |  A recent research looks at the benefits, opportunities and challenges of public participation in research museums. The report, which was published in Ecsite’s magazine Spokes , also offers a hands on suggestions of how to plan and...
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The last NEMO Webinar on Education and Public Engagement is now Available Online    News | Museum Management | Audience Development | NEMO activities

 |  Margherita Sani’s webinar “From Museum Education to Public Engagement - Trends and practices in European museums” that was held on 11 April 2019 is now available online.
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Report from NEMO’s last Learning Exchange on Education and Museums    News | Museum Management | Audience Development | Learning | Cultural Creativity | NEMO activities

 |  From 28 February – 1 March 2019, 11 museum professionals gathered in Ljubljana and Maribor in Slovenia for a NEMO Learning Exchange. The training focused on Museum Education and it was hosted by the Slovenian Museums Association.
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