Audience Development

Audience development allows museums to better reach current and potential visitors by more effectively meeting their needs and expectations and by developing stronger on-going relationships with the audience. 

In recent years the museum sector has taken great strides in opening up and making accessible its collections to different public groups, including, those with special needs, non-visitors, migrants, families, and older people. Museums have done this in order to allow these groups to benefit from museums' potential and to offer tailored projects to tackle their needs.

Within this area, however, there are still knowledge gaps between different countries within Europe and between museums with different scopes. This page should help to facilitate knowledge transfer and best-practices for museums and museum professionals - so that ultimately the public can benefit in the best way possible from museum resources. 

To access publications and other documents that regard Audience Development, head to the Reading Corner.

Recent News in Audience Development

All Nominees for the Children in Museums Award 2018    News | Museums as Social Agents | Museum Management | Audience Development | Collaboration | Projects & Calls | NEMO activities

 |  After a jury meeting of the Children in Museums Award, 12 museums have been announced as nominees in the 2018 edition of Children in Museums Award. The award ceremony will take place during NEMO’s 26th Annual Conference from 15-18...
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It is Time to Open up the Museum for Everyone    News | Museums as Social Agents | Museum Management | Audience Development

 |  On 8 June 2018, the British Museums Association launched the project Open Up: museums for everyone. A guide to support museums to increase the diversity among their visitors has also been released to accompany the initiative.
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NEMO Releases Publication on Education and Children in Museums    News | Learning | NEMO activities | Museum Management | Museums as Social Agents | Audience Development | Collaboration

 |  With the support of NEMO and the Netherlands Museums Association, Margherita Sani has conducted research on education in children museums in the Netherlands. The result of the research and a gallery of all Dutch nominees of the...
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