In 2012 Ineta founded the Creative Museum – think tank and consulting agency which is offering critical and forward-looking reflection of the museum sector with a special focus on museums and creative economies. She is active in international museum NGO's and charities such as European Museum Forum, International Council of Museums, and the Network of European Museum Organizations where she is leading the Working Group Museums and Creative Industries since 2014.
At NEMO’s European Museum Conference 2019, Ineta Zelča Sīmansone will facilitate a workshop and meeting for the NEMO Working Group Museums and Creative Industries on Friday 8 November.