Małgorzata Zając

Małgorzata Zając is the Deputy Marketing Manager at the POLIN Museum of the History of Polish Jews, Warsaw, Poland. She is responsible for co-ordinating research into current and potential audiences and operationalizing its findings in the POLIN Musem’s activities.  Also, Małgorzata has actively promoted state-of-the-art marketing data acquisition and application ideas to cultural institutions. Earlier, Malgorzata spent 11 years marketing research services and developing syndicated projects for the international research group Ipsos in Poland.