Pia Wiborg Astrup

Pia Wiborg Astrup is Head of Sustainability and Health Innovation in the Central Denmark Region, with 8+ years dedicated to developing the intersection of health and culture. She holds a degree in Political Science and drives strategic initiatives fostering political ownership and systemic transformation, promoting resilient, citizen-centered healthcare ecosystems. Passionate about the positive effects of cultural engagement, Pia sings in and chairs a chamber choir, personally experiencing how arts enhance well-being. Her leadership blends political insight, strategic vision, and a deep commitment to integrating culture into health innovation — advancing sustainable, inclusive solutions that improve community health and quality of life. 

At NEMO’s European Museum Conference 2025, Pia Wiborg Astrup will join the panel “Caring collaborations across sectors: from inspiration to infrastructure” on Tuesday, 28 October.   

Presentation abstract: 

From projects to policy: Connecting culture and healthcare 

Effective collaboration between culture and healthcare requires action at regional, national, and international levels to drive a positive agenda. Facing challenges as e.g. demographic shifts, shortages of health care professionals, and rising chronic and mental health challenges, we must recognize health and culture as vital parts of the solution. Creating the right framework conditions is essential to deliver high-quality initiatives that truly benefit patients and citizens. Beyond short-term projects, sustainable business models are key to embedding cultural health interventions into healthcare systems and everyday life, ultimately improving well-being and quality of life for all. 

Petra Havu
Petra Havu

Rachel Tranter 
Rachel Tranter