At NEMO’s European Museum Conference 2026, Anna Johansson will participate in our pitching session "Short Cuts: Museum practice in an AI-shaped world" on Monday, 12 October.
Anna Johansson
Anna Johansson is originally from Poland and now based in Stockholm. She left her career as a lawyer to found MagnificentH - a visionary digital platform offering publishers in the media, cultural, and creative sectors a collaborative growth strategy in response to AI noise. She builds new partnerships around audience experiences, storytelling, and content creation. MagnificentH reaches intentional audiences through transformative community formats, enabling content creators to curate micro-museums while increasing visibility of connected museum and media partners. She collaborates with aggregators such as Europeana to develop new models of multi-platform storytelling where technology is supporting authentic human stories to drive the experience.


