Małgorzata Zając will explain how to apply a 360⁰ approach in creating exhibitions and how visitor research can help design the steps of exhibition development, from the underlying concept, through language formulation, communication strategy to visitor experience.
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Małgorzata Zając
Małgorzata Zając is responsible for co-ordinating research into current and potential audiences and operationalizing its findings in the POLIN Museum’s activities. She has also actively promoted state-of-the-art marketing data acquisition and application ideas to cultural institutions. Earlier, Małgorzata spent 11 years marketing research services and developing syndicated projects for the international research group Ipsos in Poland.
