Museums are filled with stories. But in a digital landscape, where the attention span of audiences is very often quite limited, how do museums use storytelling to connect with audiences? How can they use different digital tools and platforms to journey their audience from a 'passive content consumer' to an 'active, involved member of the community'?
In this NEMO Webinar, participants will have an experience about identifying and building an effective digital storytelling strategy; framing stories for the web and sharing them in a way that connects audiences to their institution's mission. The session aims to answer questions such as "what stories should we share", "which tools should we use" and so on. The webinar also features case studies and examples from projects that The Heritage Lab has led and produced. Whether you're getting started or are a seasoned storyteller, please join so we can all exchange ideas and navigate this space together.
The webinar is free of charge, but registration is mandatory. Please note that the webinar is limited to 200 participants on a first come, first serve basis.
Meet the speaker
Medhavi Gandhi is a cultural practitioner from India, working at the intersection of public engagement with cultural heritage, social development and education since 2009. Over the years she has conducted a wide-range of workshops for diverse audiences in India, US, UK, Germany, Australia, and the Netherlands. These include communication and writing for the web, digital strategy building for museums, curating online exhibitions, developing partnership frameworks, participatory projects and digital programs. She has also conducted sessions for teachers on using digital tools for teaching history, arts-learning and developing digital humanities projects. Medhavi is the founder of The Heritage Lab - a digital media platform where she has conceptualized, led and executed global campaigns that bring together her love for storytelling, and the arts.