Now online: NEMO webinar on audience research and marketing

 Children with paper crowns on their heads are balancing on stones inside an exhibition space.

In a NEMO Webinar from 4 June 2020, Małgorzata Zając, Deputy Marketing Manager at the POLIN Museum of the History of Polish Jews, gave an introduction to how to best implement visitor research and marketing strategies to create successful exhibitions.

Małgorzata Zając explained how a 360⁰ approach, which is achieved by incorporating visitor research from an early stage, effectively helps design all steps of exhibition development; from the underlying concept, through language formulation, communication strategy to visitor experience. By involving the visitor in each step, the final exhibition will be understandable and attractive to visitors without sacrificing curatorial ideas.

The 360⁰ approach is illustrated with a case study of an exhibition for families.

Register to our upcoming NEMO Webinar “The art of networking”, which takes place on 24 June 2020 at 11:00 CEST and is facilitated by Anna Steinkamp, Project Facilitator, Network Strategist and Curator.

Małgorzata Zając

Małgorzata is responsible for co-ordinating research into current and potential audiences and operationalizing its findings in the POLIN Museum of the History of Polish Jews’s activities. She has also actively promoted state-of-the-art marketing data acquisition and application ideas to cultural institutions. Earlier, Małgorzata spent 11 years marketing research services and developing syndicated projects for the international research group Ipsos in Poland.