Publication: Meaningful Audience Engagement - Practices towards a Shared Audience Engagement Policy

KAMU Espoo City Museum, Finland, has published a framework for creating a shared audience engagement policy to deliver meaningful audience engagement and to enhance the impact of museums and of cultural heritage.

The framework is based on an idea that audience engagement and public programming is a vital part of the museum’s main operations, the method for enhancing participation to cultural heritage and cultural environments. Audience engagement is broadly defined and includes all services delivered in the museum and outside, digitally and in any other form. By using the framework audience engagement is more sustainable and effective because it is systematic, goal-oriented and in line with the museum’s strategy, and when the museum’s staff, audiences and stakeholders are involved in drafting the audience engagement policy as extensively as possible.  

The framework guides museums to investigate and evaluate its audiences, different programs, staff, other enabling resources, and strategic targets in order to deliver capturing and interactive digital learning experiences, which are relevant to their audiences and communities and where heritage is shared in a meaningful way.  

The framework has been developed at the KAMU Espoo City Museum during 2021–2022 within the project Impact and Sustainability – A framework for Creating an Audience Engagement Policy. The framework has been tested at the KAMU museum and developed with other Finnish museums as well as different audiences.