Drawing from research conducted in 2020 and 2022, the report highlights the importance of appealing to three key emotional levels in audiences: pleasure, connection, and purpose. By tapping into these emotions, museums can foster deeper, long-term commitments from visitors.
Accompanying the report is a practical toolkit designed to help museums implement these insights effectively. The resources aim to guide cultural institutions in creating impactful, emotionally resonant branding that inspires loyalty and support.
