The POLIN’s marketing and research departments shared insights to their marketing strategy as well as about their work with audience research and evaluation. The training was well received and presentations on the topic were accompanied with successful examples of the museum’s marketing, communication and research work.
The first day was based on theoretical input, such as the segmentation of participants in cultural life as a basis for the museum's marketing strategies. Different groups require different communication messages and different communication channels.
On the second day, the exhibition In King Matt’s Poland served as a best-practise example of a 360-degree approach to creating and marketing an exhibition for families. It was presented by the curators together with the Marketing & Research and Communications departments to illustrate the importance to work across departments and to collaborate in order to achieve the best result possible.
Last on the agenda of the Learning Exchange, were presentations and discussions about in-house research, such as in-house surveys, and how to create a successful workshop.
Find some of the presentations that were given at the Learning Exchange below.
Learn more about NEMO's training opportunities for museum professionals.
