By analysing data collected through the Museum Analysis System (Museana), and supplemented by Stichting Museumkaart, the report provides a clear snapshot of sector performance and future sustainability. The publication includes figures from the 475 member museums of the Dutch Museum Association.
Highlights from the report:
- Museum Card impact: 8% of the Dutch population now holds an annual Museum Card, contributing to 31% of total museum visits.
- Income breakdown: Museums generated 45% of their income from ticket sales, with restaurants and shops contributing 18%. Government support accounted for 49%, while EU funds made up 2%.
- The role of volunteers: Volunteers play a significant role in keeping museums running. They represent 63% of the workforce (20% of full-time equivalents, FTEs), contributing an estimated value of €66–123 million per year.
- Digitisation and collections:
- The availability of permanent collections online has surged from 23% in 2015 to 70% in 2023—partly driven by the pandemic.
- Funding for digitisation remains a challenge, particularly for small and mid-sized museums, with most costs financed internally (54–63%). Sponsorship and crowdfunding are slowly being explored as alternatives.
- Despite past progress, digital activities have declined post-pandemic, and there is still little insight into digital visitor engagement.
Access the full report (in Dutch)
