Exploring the future of digital and AI: NEMO Working Group study visit to Berlin

From 21-23 May 2025, the NEMO Working Group Digital Transformation met in Berlin, Germany, for its annual study visit. Over three days, museum professionals and digital transformation experts explored the evolving role of AI across the museum sector.

The event brought together working group members from Finland, Germany, Hungary, Italy, Latvia, the Netherlands, and Ukraine to exchange knowledge, examine use cases, and discuss emerging digital trends.The central theme of this year’s visit was set on the integration of AI into museum functions – from curation, visitor engagement, collection management, and accessibility. The group also evaluated tools and indicators for measuring digital maturity and effectiveness in museums, aiming to establish best practices and identify challenges in data-driven decision-making.

Participants began their journey at the Futurium, where they explored AI-focused exhibitions such as ‘Merging Realities’ and ‘Smile to Vote’, and learned about the institution’s digital initiatives. At the Humboldt Forum, they exchanged ideas with the in-house AI working group and learnt about the VR project ‘Palace of Memories’.

The second day featured expert presentations at the Institute for Museum Research (IFM). Key topics included machine learning applications in cultural heritage, AI classification of photographic archives, new dimensions of collaborative working, and a broader discussion on AI’s impact since the launch of generative tools like ChatGPT. Invited speakers from digiS Berlin and IFM Berlin, and University of Applied Sciences Berlin shared real-world examples of AI adoption. Members of the Working Group also delivered presentations on the status quo on AI and digital in their countries and institutions.

The day continued at Stadtmuseum Berlin, where the group visited the AI-powered exhibition ‘Future of the City’ and discussed the museum’s allround AI compliance framework, covering guidelines, training, and data protection.

On the final day, participants visited the Käthe-Kollwitz-Museum Berlin to interact with a digital avatar project, followed by a session at the Deutsches Technikmuseum. There, the group explored the ‘Mission KI’ exhibition and learned about AI policy implementation in one of Berlin’s largest technical museums.

The study visit underscored the transformative potential of AI in the museum landscape and the importance of cross-institutional dialogue. Through hands-on demonstrations, expert talks, and institutional visits, the NEMO Working Group continues to foster collaboration and innovation across Europe’s cultural heritage sector.

NEMO’s Working Groups

NEMO’s Working Groups provide an opportunity for members of NEMO to get connected, learn and share experiences through organised study visits and events. The groups also inform the wider museum sector by publishing studies, recommendations and reports. At the moment NEMO has three active Working Groups: