Let’s talk! How Bulgarian museums play a crucial role in bringing people together amidst growing divides

“Art as Opposition”, Varna City Art Gallery

In anticipation of NEMO’s European Museum Conference, ‘Can we talk? Museums facing polarisation’, we’re delighted to announce a series of articles from five talented museum professionals who have been awarded travel grants to attend the conference in Sibiu, Romania.

Each grant holder, located in South and Central-Eastern Europe, will explore and reflect on one or more of the conference’s key panel topics, examining issues of polarisation from the perspective of their unique backgrounds and regional insights.

The first guest author to present an article is Darina Dilyanova Doncheva, Public Relations Specialist at Municipal Cultural Institute/Museum in Byala, Bulgaria. The words and opinions expressed are solely those of the author.

Let’s talk! How Bulgarian museums play a crucial role in bringing people together amidst growing divides 

Modern day society is being bludgeoned into crisis after crisis. What has become today our new existential norm is to be constantly plunged into a new calamity while still striving to recover from another. As a result, fear and distrust have seeped so deeply that a severe societal division and polarization on crucial issues – economic, political, demographic, environmental and so on — has become a global phenomenon.   

My country is no exception. The upcoming parliamentary election in Bulgaria this October will be the seventh in a raw for the last three years. Still not all hope is gone. As the political scientist Ivan Krastev comments for the Bulgarian cultural portal kultura.bg that our democracy may be currently driven into a political deadlock, yet has avoided ending up in a populist desert. 

A key responsibility for keeping at bay the antagonistic extremes within our society can be credited to our cultural community. For Bulgarian museums, galleries, cultural institutes, theaters, etc. have never been afraid to talk for fear of being “too political”. On the contrary, these institutions have always been a part of shaping and responding to the shifting social-political landscapes within our country.  

And they do so by stimulating and supporting the modern creative process in Bulgarian culture to deep and high levels of artistic thinking. In that regard Rumen Serafimov, curator of the art forum "Art as Opposition" from Varna City Art Gallery "Boris Georgiev", writes: 

“What can art oppose actually... Can it resist the powerful material, financial and political drives, the immeasurable vices that have possessed the modern world? Hardly. But in the eternal battle for the human soul, which is the most important of all, it can play its saving role.” 

Through its forum “Art as Opposition”, Varna City Art Gallery explores bringing balance and harmony within its community by organizing a modern high art exhibition in juxtaposition to the contemporary ubiquitous and mercantile entertainment culture.  

Burgas Regional History Museum has addressed the new resettlement of ethnic groups in the present time of globalization by creating the mobile and digital exhibitions “Bulgarian Refugees in our Memory” to remind with empathy to its community the difference between the refugee and the immigrant. 

Even young museums like the Municipal Cultural Institute in the Black Sea town of Byala embark in long term public engagement efforts to bring people together despite a growing social division. Through its annual joint photo exhibition “Byala in Landscapes”, the museum strives to foster better understanding and tolerance among its diverse and multinational community. 

Such examples are numerous. Wherever you look within the Bulgarian cultural world you will discover this creative ethos attempting insatiably to fill up every crack created by growing social divides. 

However, all these separate cultural initiatives, no matter how impactful may be in local community reach, might have been like a candle in the wind if it wasn’t for the Bulgarian Ministry of Culture. Our ministry has been firmly pushing cultural institutions towards greater inter-institutional and inter-disciplinary collaboration through its financing policy.  

Varna Regional History Museum’s project “An Intercultural and Educational Bridge Between Community Theater Centers and Museums” is an example for such an inter-disciplinary cooperative initiative. The main goal of the project is the integration of new audiences into the cultural environment of Varna Regional History Museum and the community theater centers in Varna Region through interaction and long-term partnership initiatives between the museum and the theater centers. 

Another case for inter-institutional collaboration is Rouse Regional History Museum’s “Museum Exhibition Fair”. The fair is the largest museum forum in Bulgaria with a focus on building a modern repertoire and cultural policy in our museums. The annual event aims to share good museum practices in the mobility of museum collections as a way to exchange ideas, knowledge and experience and presents a catalog of the latest mobile exhibitions of 50 Bulgarian museums and galleries. 

The Bulgarian Ministry of Culture’s policy to foster greater cooperation and mobility between public museums and galleries is yielding results. Data from the National Statistical Institute reveals that last year every single cultural institute produced on average ten own and joint temporary exhibitions. In general, the events organized by museums and galleries not only grow by number from year to year, but also become much more diverse in theme and scope.  

As a result, overall museum and gallery attendance level has recovered and even surpassed pre COVID levels but which is far more important, Bulgarian cultural institutions have found a way to relate to their communities in a deeper, more meaningful and lasting way. Thus, expanding their influence and role as agents of change within Bulgarian society. 

This all stands to testify that museums can be a part of building a better, more connected future for our communities, and it’s up to each of us as museum workers to make that change happen! So, let’s talk! 

Biogprahy of Darina Dilyanova Doncheva, Public Relations Specialist at Municipal Cultural Institute/Museum in Byala, Bulgaria

Darina Dilyanova Doncheva has been an official museum worker for 5 years now, but has been involved in the sector for much longer (since 2012), primarily in the marketing, advertising and PR sphere. Additionally, since the COVID pandemic, she became much more involved in the graphic design and layout of her museum's temporary, mobile and digital exhibitions. She is a regular content creator for the museum's website blog and social media channels. Articles of hers on the topic of museology and preservation of cultural-historic heritage have been published in local newspapers and national travel magazines and websites. This is her first contribution to an international intuition like NEMO.