The report, part of Climate Outreach’s “Britain Talks Climate & Nature” series and developed in partnership with Wellcome, shares a call for the culture sector to strengthen its climate communication. By amplifying diverse voices, highlighting effective initiatives, and connecting global issues to local realities, cultural organisations can help deepen public understanding and engagement with climate change
The report finds:
- Audiences want cultural leadership on climate change.Across society, people want and expect climate to be talked about in what they watch, visit and enjoy.
- People care more than you think. Most people said they’d like to see more climate content in culture - especially if it focuses on solutions, community action, and local benefits, and with less onus on individual action.
- Perfection not required, and honesty welcomed. People agree that organisations, including museums, galleries and theatres, can and should show climate content - even if they’re still on their own sustainability journey.
- Local life, nature and health drive empathy. People care most about climate impacts close to home that affect nature, health and the poorest households.
