Report maps why and how digital projects in the cultural sector fail

Despite years of investment in digital initiatives, several cultural sector projects still struggle to deliver lasting impact. A new report by Ash Mann, ‘Beyond the Promise: Looking at why and how digital projects in the cultural sector fail’, explores why this happens and suggests how the sector can respond more effectively.

The research shows that digital failure is rarely about technology. Instead, it stems from organisational challenges: poor planning, misaligned goals, siloed working, and a lack of strategic clarity. Too often, projects are rushed, under-resourced, and abandoned when they fall short of unclear expectations.

There’s no single quick fix, rather the report argues for a more reflective, strategic, and collaborative approach. Crucially, it calls for a shift in mindset: from treating digital as one-off projects to seeing it as a fundamental element of organisational change. Long-term success depends on embedding digital thinking into everyday decision-making, leadership, and culture.

The report includes practical recommendations, case studies, and guidance for funders, leaders, and practitioners committed to building more resilient digital practices.