The MOI Framework is an impact-oriented evaluation framework specifically designed to reflect current issues in the societal impact of museums. You can use the framework to take a critical and shared look at your museum’s activities and performance to find the potential area(s) for development towards increased impact.

On this webpage you will find the English version of the MOI Framework, but all material is also translated into Eesti (Estonian), Deutsch (German) and Italiano (Italian).

Self-evaluation helps organisations to identify their strengths and development needs. Self-evaluation is a process of observing, analysing, and improving one’s own actions or results, and building mutual understanding about the goals set by the organisation for itself and its chosen actions. The organisation evaluates its own activities against its own strategic approach and thus identifies where there is room for development.

Using the framework allows for group performance appraisal, increases shared understanding, demonstrates the current status in different areas, and acknowledges your museum’s strengths, resources and goals. Using the framework can be beneficial in various situations, such as while developing a new strategy, or when there are major staff changes, as it can provide a better understanding of the working community and the current situation of different activities. Using the framework can also be beneficial when a museum wants to make changes in its operations and activities or check its position against its own impact goals.

There is no one correct way to carry out the self-evaluation with the MOI framework. The framework can be tailored to fit various kinds and sizes of museums and their individual contexts.

Structure and content

The MOI Framework is designed in the form of modules, each containing a number of impact statements that are the core of the framework. The framework consists of eight modules altogether, divided into Enabler modules and Impact modules. Enabler modules help you to look at issues that are internal, but that act in support of an organisation of impact and enable impact to take place.

The Enabler modules are the following:

  1. What we do – Impact goals and strategy
  2. How we work – Organisational culture and competences
  3. How our organisation functions – Resources and service development
  4. How we embed digital into services and processes – Digital engagement

The Impact modules act as the core modules in helping the museum to evaluate different areas currently identified as being of key importance to museums of impact:

  1. Communities and shared heritage
  2. Relevant and reliable knowledge
  3. Societal relevance
  4. Sustainable organisations and societies

The modules consist of 151 impact statements altogether that the framework asks the participants to evaluate.

Self-evaluation process in a nutshell

Using the results

The evaluation process is not the final point in developing your museum, but rather a tool to help you identify issues to support this process. Once you have completed the evaluation process, you will be able to identify development objectives and to create a development plan based on the evaluation results. After the evaluation process proper, it is highly recommended to take what has been learned to the next level with the help of the Development Workbook. This is a separate document designed to help your organisation take the next steps on the path to increasing your impact, downloadable from the link below.

The Development Workbook will help you to define and prioritise the development areas, and to set concrete goals and steps for achieving them.

The three ways of using the framework

The classic way: The Workbooks

The visual way: The MOI Board

The creative way: Cards

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