Conference programme

17-18 September 2020



Main stage


Make sure to login to Hopin at 09:00 at the latest to make sure that everything is working as it should. The latest versions of Chrome or Firefox guarantee the best experience. Have a look at the practical information to learn about the different features of Hopin. 

If you have some time to spare, visit the Expo area and check out the virtual exhibitor hall featuring projects relevant to the conference topic. If you want to learn more about one of the projects, register your interest and the presenter will get in touch with you. The Expo area is always open and you are welcome to visit it throughout the conference.


Main stage


Meet our moderator of the day; Catherine Hickley (Germany), freelance arts journalist


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Opening speeches

Dr. Horst Claussen (Germany), Federal Government Commissioner for Culture and the Media
David Vuillaume (Germany), NEMO and German Museums Association


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The social role of museums

Karen Grøn (Denmark), Trapholt Museum of Modern Art and Design

Introduction by Catherine Hickley




Virtual coffee and networking

Grab your coffee and get ready to network. If you wish to participate, go to the Networking area and click “Ready” to be paired with another participant for a randomised 1-on-1 video call meeting (the camera could be turned off). Once the time is up, you’ll be paired with another participant. If you want to connect outside of the conference, simply click “connect". Networking meetings are not recorded or recordable. Check for more information.

You could also visit the Expo area and check out the virtual exhibitor hall featuring projects relevant to the conference topic. If you want to learn more about one of the projects, register your interest and the presenter will get in touch with you. The Expo area is always open and you are welcome to visit it throughout the conference.

You are of course also welcomed to have an offline coffee break.




Session rooms

Sessions on education and culture

Running in parallel. Click the red arrow to learn more about the sessions.

  • Museums must promote democracy – What!?

    Kimmo Levä (Finland), Finnish Museums Association

    Moderated by Rebecca Thonander (Germany), NEMO

    According to Finland's new Museum Act (2020), museums should promote democracy - a requirement that played no part in the previous museum law dating back to the early 1990s. Why was it important to make it a part of the mission of museums and how should it be reflected in practical museum work?

    Kimmo Levä will provide insights into the thinking behind the law. He challenges participants to consider whether the era of independent cultural policy is over, and raises a question: Is cultural policy primarily social policy?

  • Museum Education – Political Awareness – Youth Empowerment: Work in Progress at the Berlin State Museums

    Leonard Schmieding (Germany), Berlin State Museums

    Moderated by Claudia Schneider (Germany), NEMO

    Leonard Schmieding will talk about the Berlin State Museums' pilot project “Political Education in Museums”, which aims to empower youth and young adults to participate in and shape the society in which they want to live.

    In his session, Leonard Schmieding will discuss his current work in the pilot project “Political Education in Museums.” He will present the theories, ideas, and concepts of the program, focusing on the question of how youth and young adults can engage with museum artifacts to make their own worlds.




Virtual coffee and networking

Time for more networking. You can always be sure to connect with new people since you won’t be paired with the same person. Ready, set, network!

The networking segment is optional. You are also welcomed to visit the Expo area or take an offline break before the next session.


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The view from outside

Focus: Social investment

Dr. Steffen Bruendel (Germany), PwC-Foundation
André Wilkens (The Netherlands), European Cultural Foundation

Moderated by Dominika Szope (Germany), ZKM | Center for Art and Media Karlsruhe
Introduction by Catherine Hickley




Lunch and networking

Have an offline break or head over to the networking area to connect with other participants. You are also welcome to check out more projects in the Expo area. At 13:00, you can ask questions directly to our speakers in the Speakers' Lounge.


Session rooms

Speakers' Lounge

Ask additional questions and connect with the speakers.


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The social impact of museums

Focus: Community involvement

Matjaž Gruden (Slovenia), Council of Europe
Sara Brighenti (Portugal), Member of the Future of Museums Group

Moderated by Margherita Sani (Italy), Istituto Beni Culturali Regione Emilia Romagna
Introduction by Catherine Hickley




Virtual coffee and networking

Last opportunity to network and connect virtually with the other participants.

You're also welcome to head over to the Expo area.


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The future of Europe: Putting the museums into perspective

Sabine Verheyen (Germany), CULT Committee
Julia Pagel (Germany), NEMO

Introduction by Catherine Hickley


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What have we learned so far?

Catherine Hickley


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What's next?

Looking ahead to the next conferences.

David Vuillaume (Germany), German Museums Association
Clara Camacho (Portugal), Direção-Geral do Património Cultural / DGPC
Dr. Aleksandra Berberih Slana (Slovenia), Slovenian Museums Association


End of conference day 1




Join us for a drink

We invite you to an online reception to finish off the first conference day. Grab a drink of your choice and meet the speakers again. Winemaker Lena Endesfelder, Weingut Endesfelder, will offer us some insights to winemaking and wine.




Session rooms

Workshops on skills development

Online workshops running in parallel. Click the red arrow to learn more about the sessions.

  • Impact orientation and impact analysis in the work of museums

    Bettina Kurz (Germany), PHINEO - Nonprofit Analysis and Consulting Company for impact-oriented social engagement

    The workshop will provide the participants with an introduction to the concepts of impact orientation and impact analysis from the perspective of museums and arts institutions and their programs.

    The participants can expect to learn how setting project objectives can build a base for impact measurement, which is crucial for managing programs that aim to achieve social impact. An overview of different tools and methods to collect data on different outcomes of a program will be given and participants will learn how to decide what kind of monitoring and evaluation tools will be most useful and manageable for their projects.

    There will be the opportunity to ask questions throughout the session. Participants will receive a list with helpful resources for further learning.

  • How can social inclusion become a crucial part of museum work?

    Fabian Schnedler (Germany), Jewish Museum Berlin

    This workshop is not about the question whether social inclusion should be part of the museum's agenda, but how it can become part of the system.

    It seems to be a great challenge for museums to consider cultural and social participation as a basic task of their museum work in all core areas and areas of the museum. Museum projects that take social inclusion into account often remain lighthouse projects or ghost projects and are seen as a marginal issue rather than an opportunity.

    After several years of educational work in a museum, experience with participation projects and cooperation, Fabian Schnedler came to the conclusion that we need structural and strategic change. On the other hand strategic change is one of the most difficult things to do. So how can we bring social inclusion forward without getting too frustrated?

    In this workshop, Fabian Schnedler’s plea is for small, but strategic and sustainable action with people who think alike. He will introduce a strategic tool that was developed in the educational department of the Jewish Museum Berlin that has the power to promote social and cultural inclusion. He will also share the museum’s experiences with the implementation of it.

    In the practical part of the workshop, the participants will analyse the situation at their institutions and will have the task to develop a mini-strategy of three practical and sustainable steps towards more social inclusion at their museum. In the end these ideas will be presented and discussed.

  • Modern technology for museum audience

    Małgorzata Zając (Poland), POLIN Museum of the History of Polish Jews

    The workshop will take a look at the latest technology trends in the museum sector and analyse and prioritise the underlying needs of physical and virtual museum visitors.

    Why do museums need web-enabled digital content, artificial intelligence, virtual/augmented reality, gamification, immersive audio guides and podcasts, video walls, technologies enabling interactive contact with objects, user generated content, holograms, contemplative audio guides or transmedia storytelling?


End of conference

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