In 2026, the NEMO Working Group Digital Transformation is investigating AI developments in museums, recognising the importance of documenting early steps and emerging trends while the technology remains largely experimental in the sector. To support this, the Working Group will produce a report and invites researchers to submit proposals for its creation. Below follows the scope and details, also available as pdf.
Aim and focus:
The research and report should address the following three key topics, identified and voted for by Working Group members as the most urgent topics and relevant questions at this time:
- AI institutional/Normative frameworks: Do you hesitate to use AI in your museum due to concerns about potentially violating regulations or internal policies?
- AI and human oversight: Would you use AI-generated information that has not been curated or reviewed by a human?
- Collaborative aspects: Who can support your museum in introducing the ethical use of AI?
Data collection target
15 examples from at least five different countries in Europe, respecting a geographical balance.
Data collection and analysis method
Desk research plus in-depth interviews, based on semi-structured guidelines and using open-ended questions grouped into thematic blocks, followed by thematic analysis. If other research methods are preferred, please describe them in your research proposal.
Results
- The study should not exceed 30 pages and should contain:
- An executive summary of the research.
- A vocabulary of AI terminology used in the research with references.
- A short summary of each example plus an image illustrating the example.
- Main text: thematic analysis addressing the three key topics.
- Conclusions including 3–5 practical suggestions for each key topic as bullet points for museum professionals who wish to start introducing AI in their museums.
- A list of projects with links to the project or additional information about the project or museum.
Limitations & budget
NEMO may add to or adjust the final report as needed.
The written report should be finalised by 1 September 2026. Publication design will be arranged separately.
The estimated budget for research and writing is €1,500 (incl. VAT). Proofreading and design will be covered separately by NEMO. There is some flexibility between the different cost items if needed. Applicants may consider the estimated research budget and adjust expectations and anticipated results according to what they deem possible.
Applications
Please send your research proposal, including methodology, timeline and an estimate of your fee, as well as a motivation letter, relevant experience, and CV to office@ne-mo.org with the subject line “Application for report on AI in museums”.
Deadline for applications: 31 January 2026
