The transformative power of museums: Spotlight on the Zeeuws Museum

© Zeeuws Museum, Image: Viorella Luciana

Banner lendig library parade © Zeeuws Museum, Image: Viorella Luciana

Museums have long been considered guardians of history and culture, but their role as spaces for community connection and emotional support is becoming increasingly significant. NEMO member organisation the Zeeuws Museum in the Netherlands, does not only preserve the local heritage but also addresses important social issues such as wellbeing an loneliness through community-focused initiatives.

Since 2021, the Zeeuws Museum has been running the eenZM programme aimed at combating loneliness, a prevalent concern in Zeeland compared to other Dutch provinces. More than just outreach, the initiative focuses on fostering lasting community relationships. It serves as a strong example of the meaningful role that museums can play in promoting social connection and addressing community needs. Learn more about the project here on page 7.

A key highlight of this effort is the Protest Procession Parade exhibition. Developed in response to rising social unrest and global challenges, the exhibition transformed the museum into a platform for protest art and dialogue. Through artistic expressions, participants were given an opportunity to convey feelings of fear, anger, and hope, reflecting the museum's commitment to addressing contemporary societal challenges.

Explore wellbeing and community resilience initiatives further

The success of these projects illustrates a growing understanding within the museum sector: that cultural institutions are not just spaces for learning but are also important for community wellbeing and resilience. This theme is central to NEMO's upcoming European Museum Conference, 'Who cares? Museums, wellbeing, and resilience.' As museums increasingly embrace their capacity to support mental health and social cohesion, the conference will highlight how art and cultural engagement can serve as pathways for social change. Initiatives such as the one by the Zeeuws also connect the dots between the topic of the 2024 NEMO European Museum Conference to the 2025 theme; how polarisation and social unrest affects wellbeing.

By focusing on wellbeing in 2025, NEMO's conference aims to encourage museums across Europe to expand their impact, positioning themselves as key contributors to public health and resilience for the communities they serve.

  • Join us in Horsens, Denmark, from 26-28 October, to explore how museums can support wellbeing and resilience. Stay tuned until registration opens in June 2025. Sign up for a reminder.
  • View the Practical information page to learn about conference fee and travel recommendations.